Translation services are crucial. Don’t believe me? You will believe it soon.
Imagine a world where communicating with people across the border was not possible.
Imagine a world where we were unable to enjoy the songs, movies or plays from a different culture. We would have missed classics like Gangnam style and Parasites.
Imagine a world where our business would have failed to make a mark in the global economy just for the petty reason that the reader did not understand the language of communication. Scary, right?

Humans are the nurturer of cultures and translation is one of the effective tools to achieve it. Empathetic communication between cross-border is significant not only to spread the information but also to maintain social harmony. The world is becoming smaller and smaller with the internet and technology. People’s need for meaningful engagement is also increasing. Content writing firms and businesses are spawning across the borders and going international. They are striving to make a mark in the global marketplace. They want to reach a larger audience. A larger audience means better profits.

No business would want their product to communicate ineffectively. Global audience generates the need for curating the business message in the language they best understand. This is where translation services come into play. Online business too, feels the need to be represented in a language that the reader is comfortable with while reaching a global audience. Translation services play an important role in communicating the central message of the product, services or a business to masses. If you are looking to make a mark in the global economy, translation services are your go-to partners.

With so many translation services in the market, the question that arises is what kind of services should we opt for? What aspects should we evaluate when choosing a translation service for our business or services?

Choose a translation service that,

• adopts a consultative strategy.
• has in-depth knowledge of industry trends.
• highly experienced
• has an extensive portfolio
• that understands the client better.

Adopts a consultative strategy.

The primary quality that a client should look for when choosing any translation service is their approach. A translation service should rigorously follow a consultative strategy. Understanding the client’s needs is crucial. The success of any service depends upon how accurate the outcome of the services is as per the client’s need. This does not mean that a company should blindly follow the client’s brief. Outstanding service is the one that gives valuable inputs and recommendations for different queries of the client. The translation service should be in a position to steer the client towards positive outcomes that will benefit the client’s business.

The translation service should be able to,

●    Understanding the client’s business

●    Building a relationship with the client.

●    Understand their concerns.

●    Developing strategic recommendations to their challenges.

●    Implementing corrective measures.

The best translation services should focus on understanding how the client’s business operates. This gives them the idea of the intricacies and they are in a better position to suggest recommendations for the same. The translation company should not readily jump into providing solutions, rather they should invest time in winning the client’s trust. Building the relationship with the client has gained a lot of importance in these uncertain times. We have seen a philosophical shift in the mindset of the clients where they are looking to form a meaningful relationship with the company whose services they are seeking.

The translation is not only about words, it’s about communicating emotions. The translations services should strive to understand the concerns of the client and also the outcome that they are expecting. Awareness about the goals of translation is very significant. A translation company can be a valued strategic partner only when it’s involved in active listening and constantly educates the client through key takeaways and insights. The successful translation is the one that effectively communicated the message to the readers. The translation services should effectively implement the strategies formed and stay in constant touch with the client for feedback.

Involving the client actively in every part of the transition process facilitates better outcomes. A consultative approach outs the translation services in the shoes of a trusted partner rather than just being a vendor of the services.

In-depth knowledge about industry trends.

We are living in the times where things are changing every second. Changes are uncertain. We cannot control change, but what we can control is the effect it has on us and our business by constantly tracking it and taking appropriate measures to minimise it’s a bad effect on us and use these changes to our advantage.

The deeper you understand the industry trends, the more you are in a position to offer industry-centric solutions. Translation deals with a lot of industry margins and technical terms. It’s important to understand the complexity of an industry before starting the translation process. Industry knowledge acts as a means in our arsenal we can use to help clients make strategic decisions.

A translation service can keep a track of the industry trends with the help of,

●    Professional networks.

●    Subscribing to industry blogs, magazines and newsletters.

●    Industry research and trend reports.

●    Keep a tab of industry-specific podcasts and webinars.

The year 2020 has seen top translation industry trends. Right from the dominance of Post-editing of machine transitions to increasing demand for Mandarin translation, 2020 has seen it all. The flex and change in marketing trends keep a translation service at the front foot. Seven squad services have been a forerunner in the translation industry since a very long time. Keeping up with the changing trend helps translation service to shape their services accordingly and be ready for the market. Translation services can offer unique and productive solutions to the clients if they are knowledgeable about industry trends.

Highly experienced.

An experience indeed is the mentor of all things. Extensive experience is another factor to take into consideration whenever choosing a translation company. More experience means better capabilities at handling the uncertainties of the market. Enriched experience gives the translation company an upper hand and keeps them ahead in the rat race. Experienced translation services gain a competitive advantage against rivals.

A better translation agency will be skilled in maintaining and preserving the content and form of the translated document. With more experience, the agency will be in a better position to maintain the essence of a translated text.

More experience means,

●    Better informed decisions

●    Improved ability to address the crisis

●    Promising handling of uncertainties

●    Development of transferable skills

●    Broader professional network

●    Illustrating greater complexities of understanding

●    Strategically higher outcomes

●    Reasonable insights into industry trends.

The client can benefit immensely from the searching experience of the transition agency. More expertise means a better work system and a problem-solving approach.

More experience means you bring your refined knowledge and expertise on board. Translation demands can be met effectively with the right combination of expertise and quality customer service.
High-quality translation enables the client to establish it’s a footprint in the market. It helps the client’s to reach a wider audience. Outstanding experience is an invaluable asset and instrumental in the growth of the business. Relish the power of experience, don’t underrate it.

Extensive portfolio.

A well-built portfolio is a significant factor worth considering when choosing translation services. It displays the relevant skills and abilities of the agency. It also enables the clients to have a glimpse of the varied industries that the translation services are associated with. This gives them an idea about what to expect from the translation firm.

Choose a translation service that has a comprehensive portfolio. More work in the market indicates more expertise and experience. A portfolio may help the client to assess the philosophy of the transition firm and see whether the mission and vision of the business align with it or not. It also enables the client to see the impact that the transition agency has created in the market through their work.

Understands the client better.

Customer is the king indeed. It is rightly said that customer-centric services are the ones that are highly successful in the market. Choose a translation service that understands you the best. It’s only with a better understanding we can expect better outcomes. The best translation service should not only offer solutions but also facilitate client learning.

A good translation agency determines various aspects such as the goal of translation, the audience’s demographics, the tone and style of translation depending upon the country where the translated document will be read.

Translation services can understand the client better by,

●    Ascertaining their problems and expectations

●    Studying and visualizing the goals set by the client

●    Know about the business specifics

●    Know about the industry specifics

All the actions of translation services should be geared towards comprehending the needs and challenges of the client. A translation education should educate self with regards to the client’s business and the industry in which they are operating. The translation company should gather much data as possible to make correct inferences and provide solutions for the same. Demonstrating the industry and businesses specifics leads to building trust. Understanding the client’s style guide is an important factor to achieve the goal of successful translation.

Choosing a translation service for your business could seem a daunting task. It is one of the most crucial decisions as the business outcomes largely depend on it. Next time when you think of choosing a transition service, make sure you hire a trusted translation partner for your business.

Author’s bio:

Ahsanat Chaudhary is the Founder of InkTrust, content writing services. She is an avid reader and a steady learner. Along with exploring entrepreneurship, she also loves to write.